Multinational coffee companies rule our shopping malls and dominate an industry worth over $80 billion, making coffee the most valuable trading commodity in the world after oil. While we continue to pay for our lattes and cappuccinos, the money going to coffee farmers remains so low that many have been forced to abandon their fields. Tadesse Meskela is one man on a mission to save 74,000 struggling coffee farmers from bankruptcy and subsistence. As his farmers strive to harvest some of the highest quality coffee beans on the international market, Tadesse travels the world in an attempt to find buyers willing to pay a fair price...
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