This intriguing documentary tells the story of two successful pioneering women entrepreneurs - Elizabeth Arden and Helena Rubinstein. One hundred years ago they immigrated to the United States and, starting with next to nothing, created what is today the $150 billion global health and beauty industry. Their competing companies defined the business of beauty, making cosmetics both newly respectable and, finally, indispensable. An inspiring story about perseverance, genuine creativity, and continual reinvention to meet the changing needs and demands of consumers and society.
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