The Persuaders
In an increasingly high-tech and media-savvy world, how have advertising and public relations firms adapted to work their messages into the public's everyday lives, often without its awareness? This in-depth documentary examines the multi-billion-dollar business of "persuasion industries," and how it affects everything from consumerism to entertainment to politics. To cut through consumers' growing resistance to their pitches, marketers have developed new ways of integrating their messages into the fabric of our lives, using sophisticated market research techniques to better understand consumers and turning to the little-understood techniques of public relations to make sure their messages come from sources we trust.
Year: 2004
Genre: Documentaries, General Docos, Political Docos
Country: USA
Director: Barak Goodman, Rachel Dretzin
Duration: 90 Minutes
Rating: Ex
8.2/10
Location in store: Documentary (General)
This DVD requires a multi-zone DVD player
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