Documenting the largest consumer hoax the Czech Republic has ever seen in which Filip Remunda and Vit Klusak set out to explore the psychological and manipulative powers of consumerism by creating an ad campaign for something that didn't exist - in this case a new hypermarket, backed by advertising jingles, flyers, billboards, web and TV advertising. A funny and provocative look at the effects of rampant consumerism on a post-communist society, relevant anywhere. Â Â
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