He's not selling out, he's buying in. Boundary-pushing Oscar-nominated filmmaker Morgan Spurlock (Supersize Me) explores the world of product placement, marketing and advertising in 'POM Wonderful Presents: The Greatest Movie Ever Sold', a film that was fully financed through product placement, marketing and advertising. With humour and insight, Spurlock takes us into the covert world of movie marketing, allowing audiences to look into the pitch meetings and product placement presentations which ultimately inform our everyday entertainment decisions. Along the way, the energetic Spurlock encounters the everyday trials, tribulations and legal ramifications of the marvelous world of marketing. Featuring insights from Peter Berg, Noam Chomsky, Ralph Nader, Brett Ratner, and more.
Permanent Collection
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