A traveling salesman, Ray Kroc (Michael Keaton) is weary of the grind, schlepping milkshake makers to diners, making a living to keep wife Ethel (Laura Dern) comfortable, though their marriage has gone cold. Learning of a restaurant thats managing to maintain food quality and swift service, Ray meets Mac (John Carroll Lynch) and Dick McDonald (Nick Offerman). Brothers dedicated to making their diner, McDonalds, a success, Mac and Dick are hesitant to bring Ray into the family, resisting Rays immediate interest in franchising. However, Ray doesnt back down easily, eventually acquiring the McDonalds brand name, borrowing and risking his way into enough money to launch a new brand, bringing the Golden Arches to the nation. While the idea is a hit, Ray is faced with the reality of being in business with Dick and Mac, whos susceptible to stress, working out a way to abandon the siblings and reach unthinkable success with his vision for McDonalds.
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